New Brite is a coated, matte publication paper with a high whiteness and opacity. It is mainly an alternative for a standard wood-free offset. Its more-than-standard bulk make it seem to be thicker and more rigid than competing products with the same grammage. It accepts ink well making it pleasant for writing or painting. Additionally, the material increases the publication’s prestige and allows the use of lower grammages without affecting quality which reduces weight and, through that, costs.